The Afra Label was created 18 years ago by myself (Afra) and my husband David.
We began by seeking quality natural fibres that would perform well in hot climates, feel beautiful, look great on women of all sizes and ages and last for a long time.
We established our own factory production and trained our staff to produce the beautiful quality clothing we now offer to customers. For many years we were wholesale producers only – yet over the last 5 years we have enjoyed retailing the best of our collections direct to customers at the Eumundi Square. We specialize in dresses and produce tops, cardigans, jackets, leggings, and skirts. One of the most loved qualities of our clothing is the material (Beech wood Modal). It offers softness, comfort, and coolness – allowing the body to breathe and is ideal for hot climates. It is also easy to care for… washing machine, no iron and long lasting with no pilling, shrinkage or stretching. We create our own prints inspired from nature that are classic, fluid, and feminine. Our designs are aimed at providing shapes that many women can wear that are flattering and accommodate many purposes and occasions. We love our customers and enjoy creating and producing clothing that is beautiful in quality, made from natural fibres and enjoyable in many ways and for many years.